Why Lucky Charms Sometimes Work: The Powerful Positive Performance Psychology Of Superstition
In a test conducted by researchers from the University of Cologne, participants on a putting green who were told they were playing with a “lucky ball” sank 6.4 putts out of 10, nearly two more putts, on average, than those who weren’t told the ball was lucky. That is a 35% improvement. The results suggest new thinking in how to view luck and are intriguing to behavorial psychologists.